Make AI “part of a complete breakfast”.
Not the whole meal.
Nobody will believe any pitch deck that claims YOU are the leading AI expert in your industry.
Your business does NOT do pure AI better than Claude, Xai, OpenAI, Google…
But you can leverage AI like a champ. Build AI capabilities into your strategy. Update your operations and business processes. Be thoughtful. Iterate.
Make AI a NORMAL and everyday part of your business.
You don’t need to “peacock” about your AI capabilities. That looks fishy. It’s like bragging that you’ve never been arrested. If you lead with that sentence, you’re in trouble.
When prospective customers ask you about AI, stay casual. “Of course we use it. We are great at it. You should demand no less.”
Thanks to Stacy Bishop for this reminder (and sales tip!)
